James Moore
JM Sports and fitness was founded by personal trainer and strength and conditioning coach James Moore in 2011.

James believes it takes a combination of knowledge and experience to make an effective trainer and currently has 12 years’ experience in the fitness and sports industry working with a range of people including everyday people, elite athletes and children.


James also holds an array of fitness and coaching qualifications including:

  • BSc sports Studies
  • MSc Strength and Conditioning
  • Advanced diploma in Nutrition (GB Fitness)
  • Elite sports nutrition (GB Fitness)
  • FA Level 3 physical performance in football
  • Diploma in teaching in the lifelong learning sector (DTLLS)
  • UEFA B football coach/diploma in football
  • FA Youth Module 1 specialist 4-12 years coach
  • FA Youth Module 2 specialist 13-16 years coach
  • FA Mentoring Adults
  • Safeguarding children
  • Emergency First Aid
  • Basic first aid for sport
  • Diploma in personal training:-
  • Level 3 Personal training
  • Level 2 Gym instructing
  • Core stability level 3
  • Health screening level 3
  • Pre and ante post natal level 3
  • Training in outdoor environments level 3
  • Nutrition and weight management level 3
  • UK Athletics Running coach level 1
  • Fitpro team combat
  • Star 1 Kayaking
  • Olympic Wrestling Level 1